The hospitality industry is constantly evolving to meet the changing needs and preferences of guests. One of the latest trends in the industry is the rise of technology, with many hotels and restaurants adopting new tools and platforms to enhance the guest experience. From at table ordering platforms with built in e-commerce capabilities to digital memberships and check ins, guests are increasingly expecting a tech-savvy and seamless experience. Another trend is the focus on sustainability, with more hotels, restaurants, QSR operators making efforts to reduce their environmental impact through initiatives such as food waste reduction, energy-efficient practices, and eco-friendly amenities. Finally, with the rise of experiential travel, we have found that consumers are seeking out unique and immersive experiences, such as local food and beverage experiences, cultural alignments, and open-air facilities. As the industry shifts to meet these evolving trends, hospitality businesses that are able to adapt and innovate will thrive. At Hospitality collaborative it is our job to stay on trend and to leverage our industry experience when making recommendations to clients on what are the Must Have applications, partnerships and offers to ensure your business is competitive in a very fluid and ever changing market. Take the confidents in our experience to lead.